TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 17(3)
Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways
–Vandana Ahuja & Shirin Alavi [] []
Investigation of Market Orientation and Self-Efficacy Effects on Sale Force Performance: Mediator Role of Sales Force Creativity and Innovation Implementation
–Hamed Fallah, Haniyeh Jafariyan & Shiva Savabieh [] []
Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase
–Ree C. Ho & Sajad Rezaei [] []
Assessing M-Government Application Service Quality and Customer Satisfaction
–Hajar Saeed Al-Hubaishi, Syed Zamberi Ahmad & Matloub Hussain [] []