TOC: Mar Sci
Introduction
Marketing Science, 37(6)
Analyzing Bank Overdraft Fees with Big Data
–Xiao Liu, Alan Montgomery, and Kannan Srinivasan [] []
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
–Pradeep K. Chintagunta, Marco Shaojun Qin, and Maria Ana Vitorino [] []
Marketing Self-Improvement Programs for Self-Signaling Consumers
–Richard Schaefer, Raghunath Singh Rao, and Vijay Mahajan [] []
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
–Jia Liu and Olivier Toubia [] []
Allowing Consumers to Bundle Themselves: The Profitability of Family Plans
–Preyas S. Desai, Devavrat Purohit, and Bo Zhou [] []
Exclusive Placement in Online Advertising
–Amin Sayedi, Kinshuk Jerath, and Marjan Baghaie [] []
Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
–Asim Ansari, Yang Li, and Jonathan Z. Zhang [] []
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
–Yufeng Huang and Bart J. Bronnenberg [] []
An Empirically Tractable Dynamic Oligopoly Model: Application to Store Entry and Exit in Dutch Grocery Retail
–Nan Yang [] []