TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 27(1)
How do alternative strategic orientations influence social media performance?
–Michael J. Valos, Felix T. Mavondo & Munyaradzi W. Nyadzayo [] []
Competitor orientation in successful SMEs: an exploration of the impact on innovation
–Michele O’Dwyer & Audrey Gilmore [] []
Between saying and http://dx.doi.org/ng is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
–Brian D. Smith [] []
Corporate social responsibility: a boon or bane for innovative firms?
–Bilwa Dipak Upadhye, Gopal Das & Geetika Varshneya [] []
Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
–Katherine Taken Smith [] []
The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge
–Jialing Lin, Antonio Lobo & Civilai Leckie [] []