TOC: J Mar Man
Introduction
Journal of Marketing Management, 34(15/16)
Special Section: Marketing (as) Rhetoric
Marketing (as) rhetoric: an introduction
–Chris Miles & Tomas Nilsson [] []
Emoji rhetoric: a social media influencer perspective
–Jing Ge & Ulrike Gretzel [] []
‘Murketing’ and the rhetoric of the new sincerity
–Stephen Dunne [] []
Marketing Jihad: the rhetoric of recruitment
–Michael Shaw & Priyantha Bandara [] []
Marketing (as) Rhetoric: paradigms, provocations, and perspectives
–Stephen Brown, Chris Hackley, Shelby D. Hunt, Charles Marsh, Nicholas O’Shaughnessy, Barbara J. Phillips, David Tonks, Chris Miles & Tomas Nilsson [] []
General Articles
Once upon a market dreary: the prescient marketing principles of Edgar Allan Poe
–Stephen Brown & Pauric McGowan [] []
Determinants and outcomes of superstitious beliefs: a multi-study approach
–Jeremy J. Sierra, Michael R. Hyman & Anna M. Turri [] []
Obesity: the link between stigma and perceived responsibility
–Angelique Rodhain & Andrea Gourmelen [] []