TOC: AMS Rev
Introduction
AMS Review, 8(3)
Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)
Matthew B. Lunde
Complex systems: marketing’s new frontier
William Rand, Roland T. Rust & Min Kim
Brand-self connections and brand prominence as drivers of employee brand attachment
Lucy Gill-Simmen, Deborah J. MacInnis, Andreas B. Eisingerich & C. Whan Park
Toward an improved conceptual understanding of consumer ambivalence
Jenni Sipilä, Anssi Tarkiainen & Sanna Sundqvist
Market orientation – firm performance link in a dynamic environment: looking inside the black box
Rahul Kumar Sett
Constructing a theoretical framework for the process of innovation legitimation
Anastasia Thyroff, Jennifer Christie Siemens & Jeff B. Murray
A framework for studying the impact of outdoor atmospherics in retailing
Peter H. Bloch & Omid Kamran-Disfani
Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research
Sanam Akhavannasab, Danilo C. Dantas & Sylvain Senecal
The transition from products to connected health
Bernard J. Jaworski & Michael (Mick) Farrell
The transition from products to connected health: observations and avenues for future research
Leyland Pitt, Sarah Lord Ferguson & Pierre Berthon