TOC: Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 22(3)
Guest editorial
Cleopatra Veloutsou and Elena Delgado-Ballester
Understanding lovemark brands
Apostolos Giovanis and Pinelopi Athanasopoulou
Exploring and consolidating the brand personality elements of the political leader
Varsha Jain, Meetu Chawla, B.E. Ganesh, and Christopher Pich
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Raouf Ahmad Rather, Shehnaz Tehseen, and Shakir Hussain Parrey
Factors affecting consumers’ willingness to buy private label brands (PLBs)
Rasha H.A. Mostafa and Reham I. Elseidi
Store brand adoption and penetration explained by trust
Paraskevi P. Sarantidou