TOC: J Promo Man
Introduction
Journal of Promotion Management, 25(1)
The Trade-off Between Quantity and Quality of Information in Gender Responses to Advertising
–Veronika Papyrina [] []
Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction
–Chen-Ying Lee [] []
Conceptualizing the Roles of Founder Personality Traits in Startups’ Construction of Brand Identity
–Lei Shi [] [Google Scholar]
Communicating With Nonprofit Publics In China: Applying the RISP Model to Prosocial Intentions
–Anli Xiao, Holly Overton & Ruobing Li [] []
Consumer Culture and Political Ideology Plots in Social Media Campaigns
–Adesegun Oyedele, Monica D. Hernandez & Kayla Backes [] []
Affective Effects of Offering Options on Persuasiveness of Fear Appeals
–Jennifer L. Lemanski & Jorge Villegas [] []
Reviews
An Assessment of Propagation Stickers in LINE Services to Promote: Toward a New Model of Diffusion Theory
–Wen-Yu Tsao [] []