TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 25(1)
Altered states: The effects of media and technology on the creative process in advertising agencies
–Mark W. Stuhlfaut & Kasey Windels [] []
Partner or supplier: An examination of client/agency relationships in an IMC context | Open Access
–Kathleen Mortimer & Sally Laurie [] []
How digital platforms influence luxury purchase behavior in India?
–Varsha Jain & Don E. Schultz [] []
‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model
–Chris Hodkinson [] []
From active participation to engagement in online communities: Analysing the mediating role of trust and commitment
–Anupama Vohra & Neha Bhardwaj [] []