TOC: J Mar
Introduction
Journal of Marketing, 83(1)
Editorial
JM as a Marketplace of Ideas
–Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier []
Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
–Raghu Bommaraju, Michael Ahearne, Ryan Krause, and Seshadri Tirunillai [] []
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
–Maren Becker, Nico Wiegand, and Werner J. Reinartz [] []
Uncle Sam Rising: Performance Implications of Business-to-Government Relationships
–Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss, and Jean L. Johnson [] []
Price Promotions and Popular Events
–Wiebke I.Y. Keller, Barbara Deleersnyder, and Karen Gedenk [] []
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
–Lauren Grewal, Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek [] []
Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
–Aditya Gupta, Alok Kumar, Rajdeep Grewal, and Gary L. Lilien [] []
That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption
–Andrea Heintz Tangari, My (Myla) Bui, Kelly L. Haws, and Peggy J. Liu [] []
Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers
–Chadwick J. Miller, Michael A. Wiles, and Sungho Park [] []