TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 30(5)
From the Editor
–C. Anthony Di Benedetto []
Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity
–Rania Hussein & Salah Hassan [] []
Consumer Aspirations and Subjective Well-Being
–Maria Petrescu & Aycan Kara [] []
An Exploratory Comparison of Materialism and Conspicuous Consumption in Pakistan
–Madhoo Dev, Jeffrey Steven Podoshen & Muhammad Shahzad [] []
How Culture and Friends Affect Acceptance of Social Media Commerce and Purchase Intentions: A Comparative Study of Consumers in the U.S. and China
–Min Chung Han & Youjeong Kim [] []
Chinese Consumers’ Purchase Intentions for Luxury Clothing: A Comparison between Luxury Consumers and Non-Luxury Consumers
–Lini Zhang & Brenda J. Cude [] []