TOC: J Adv Res
Introduction
Journal of Advertising Research, 58(4)
Editor’s Desk: What Do We Know about Digital Attribution?
–John B. Ford [] [Google Scholar]
Speaker’s Box: Why We Need Better Measures Of Research Impact in Advertising – Considerations for Best Practices To Expand Research’s Reach
–Shelly Rodgers [] [Google Scholar]
What We Know about Digital Attribution
Numbers, Please: How Limited Data Access Constrains Marketing-Mix Analytical Efforts – Why Data Barriers Are Preventing Marketers From Optimizing Marketing Spend
–Gian M. Fulgoni [] []
Why Companies Risk Losing Customers By Not Reciprocating on Shared Data: Rebuilding the Data-Sharing Economy In a Consumer-Driven World
–Natasha Hritzuk [] []
Attribution Modeling In Digital Advertising: An Empirical Investigation Of the Impact of Digital Sales Channels
–Tahir M. Nisar and Man Yeung [] []
Coalition Game Theory In Attribution Modeling: Measuring What Matters at Scale
–Seyed Hanif Mahboobi, Mericcan Usta and Saeed R. Bagheri [] []
Articles
The Risk of Omitting Warmth Or Competence Information in Ads: Advertising Strategies for Hedonic And Utilitarian Brand Types
–Christina Peter and Milan Ponzi [] []
The Effects of Signaling Monetary and Creative Effort in Ads: Advertising Effort Can Go a Long Way Influencing B2B Clients, Employees, and Investors
–Micael Dahlen, Sara Rosengren, and John Karsberg [] []
Face Presence and Gaze Direction In Print Advertisements: How They Influence Consumer Responses—An Eye-Tracking Study
–Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers [] []
Measuring Audience Reach Of Outdoor Advertisements: Using Bluetooth Technology To Validate Measurement
–Bill Page, Zachary Anesbury, Sophia Moshakis, and Alicia Grasby [] []
Event-Marketing And Advertising Expenditures: The Differential Effects On Brand Value and Company Revenue
–Lei Liu, Jin Zhang, and Hean Tat Keh [] []
How Claim Specificity Can Improve Claim Credibility in Green Advertising: Measures that Can Boost Outcomes From Environmental Product Claims
–Benjamin Ganz and Anthony Grimes [] []
Choosing Imagery in Advertising Healthy Food to Children: Are Cartoons the Most Effective Visual Strategy?
–Maria Lagomarsino and L. Suzanne Suggs [] []