TOC: Mar Theory
Introduction
Marketing Theory, 18(4)
Redefining the market: A treatise on exchange and shared understanding
–Robert F. Lusch and Jameson K. M. Watts [] []
Service-dominant logic as a framework for exploring research utilization
–Tim Hughes and Mario Vafeas [] []
A kaleidoscopic view of the territorialized consumption of place
–Fiona Cheetham, Morven G. McEachern, and Gary Warnaby [] []
Motivation: The missing driver for theorizing about resource integration
–Rolf Findsrud, Bård Tronvoll, and Bo Edvardsson [] []
Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations
–Elizabeth Mamali, Peter Nuttall, and Avi Shankar [] []
Materializing digital collecting: An extended view of digital materiality
–Rebecca Mardon and Russell Belk [] []
Commentary
Breakfast, lunch and dinner at Tiffany’s: Existentialism and consumption in Capote’s novella
–Brendan Canavan [] []