TOC: J Retailing
Introduction
Journal of Retailing, 94(4)
The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size, Product Category, and Customer Segment
Lanlan Cao, Xin Liu, Wenbin Cao
Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns
Eline L.E. De Vries, Lola C. Duque
Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices
Anthony Koschmann, Mathew S. Isaac
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
Kunter Gunasti, Ernest Baskin
The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
Na Wen, Nicholas H. Lurie
Retailer Dominance and Quality Variation: Observations and a Theoretical Explanation
Somnath Banerjee, Axel Stock