TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 6(4)
Editorial
Marketing analytics: delineating the field while welcoming crossover
Anjala S. Krishen & Maria Petrescu
Item placement for questionnaire design for optimal reliability
Pushkin Kachroo & Sheen Kachen
Customer retention in freemium applications
Nicholas Ross
An analytical model that links customer-perceived value and competitive strategies
Said Echchakoui
The use of analytics to market the sustainability of “Unique” products
Clare L. Comm & Dennis F. X. Mathaisel