Marketing Strategy Consortium
Introduction
Indiana University, 28-30 Mar 2019; Deadline 15 Dec
Department of Marketing
Kelley School of Business hosts the 2019 Marketing Strategy Consortium (March 28-30, 2019)
We are excited to announce that the Kelley School of Business at Indiana University will be hosting the ! The inaugural consortium for marketing strategy scholars hosted at the University of Missouri last year was a great success and a valuable forum for discussing specific topics relevant for marketing strategy scholars.
We encourage faculty to nominate a Fellow for this consortium (self-nominations are also accepted).
We are defining a Fellow for this consortium as a doctoral student or early-career faculty member whose research focuses on marketing strategy. Early-career faculty are those who are less than four years post-dissertation. And, the focus on marketing strategy includes, but is not limited to: branding, brand equity, competitor response, CRM, customer development, e-commerce, entrepreneurship, innovation, interorganizational relationships, market intelligence, marketing and distribution channels, marketing communications, marketing research, marketing strategy, pricing, product development, product management, purchasing and organizational buying, relationship marketing, retailing, selling and sales management, and services.
The nomination should include a short nomination letter along with the nominee’s CV, submitted . Please note that the deadline for nominations is December 15, 2018.
Lopo & Rebecca
2019 Marketing Strategy Consortium Co-chairs
Lopo L. Rego Rebecca J. Slotegraaf, PhD
Associate Professor of Marketing Conrad Prebys Professor of Marketing
Weimer Faculty Fellow Chair, Kelley School of Business Doctoral Programs
Indiana University Indiana University