TOC: J Mar Man
Introduction
Journal of Marketing Management, 34(13/14)
Special Section: Consumption, Marketing and Taboo
Consumption, marketing and taboo
–Gretchen Larsen & Maurice Patterson [] []
A commentary on the treatment of taboo in consumption and marketing
–Gretchen Larsen, Maurice Patterson, Ouidade Sabri & Luciana Walther [] []
From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying
–Samuel Piha, Leila Hurmerinta, Birgitta Sandberg & Elina Järvinen [] []
Physically freeing: breaking taboos through online displays of the sexual self
–Ekant Veer & Maja Golf-Papez [] []
The superstitious journey of Thai lottery gamblers
–Theeranuch Pusaksrikit, Siwarit Pongsakornrungsilp, Sydney Chinchanachokchai & Elizabeth Crosby [] []
Taboo on TV: gender, religion, and sexual taboos in transnationally marketed Turkish soap operas
–Cagri Yalkin & Ekant Veer [] []
General Articles
‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work
–Nicole Gross & Mikko Laamanen [] []
The rules of engagement: how to motivate consumers to engage with branded mobile apps
–Lara Stocchi, Nina Michaelidou, Naser Pourazad & Milena Micevski [] []
The relative impact of corporate reputation on consumer choice: beyond a halo effect
–Paul F. Burke, Grahame Dowling & Edward Wei [] []