TOC: J Mar Behavior
Introduction
Journal of Marketing Behavior, 3(2)
Joel B. Cohen and Eduardo B. Andrade, The ADF Framework:
–A Parsimonious Model for Developing Successful Behavior Change Interventions [] []
Ammara Mahmood and Nir Vulkan, Do Small Firms Pay to Stay?
–An Experimental Investigation [] []
Haipeng (Allan) Chen and Haoying Sun, Mental Accounting for Percentages Revisited:
–The Interplay of a Computational Error and Constituent Outcome Categorization [] []
Sarah Köcher and Sören Köcher, Should We Reach for the Stars? Examining the Convergence Between
–Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance [] []