TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 30(4)
Editorial
–C. Anthony Di Benedetto [] []
Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements
–Christian Schimmelpfennig [] []
The Effect of Self- and Public-Based Evaluations on Brand Purchasing: The Interplay of Independent and Interdependent Self-Construal
–Yoko Sugitani [] []
Older Consumers’ Adoption of Innovation in Japan: The Mediating Role of Cognitive Age
–Emmanuel Chéron & Florian Kohlbacher [] [Google Scholar]
An Examination of Korean Consumers’ Sentiments Toward Technology-Based Business Practices
–Jungki Lee & Sam Fullerton [] [Google Scholar]
A Cross-National Study of Consumer Spending Behavior: The Impact of Social Media Intensity and Materialism
–Amonrat Thoumrungroje [] []