TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 18(2)
From the Editors
Digital Technologies and Hopeful Monsters
–Sally McMillan & Courtney Childers [] []
Trapped in the Filter Bubble? Exploring the Influence of Google Search on the Creative Process
–Richie Barker [] []
The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel
–Emory S. Daniel Jr., Elizabeth C. Crawford Jackson & David K. Westerman [] []
Interactivity Benefits Low Self-Efficacy Smokers More: The Combinatory Effects of Interactivity and Self-Efficacy on Defensive Response and Quitting Intention
–Jeeyun Oh & Eunjoo Jin [] []
Extremity Bias in User-Generated Content Creation and Consumption in Social Media
–Ian P. Bigley & James M. Leonhardt [] []
Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking
–Nancy H. Brinson, Matthew S. Eastin & Vincent J. Cicchirillo [] []
Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit | Open Access
–Songming Feng & Mart Ots [] []