TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 35(6)
Effects of consumer sensory perception on brand performance
Janina Haase, Klaus-Peter Wiedmann, and Franziska Labenz
Tactics to deter deviant consumer behavior: a research agenda
Paula Dootson, Kim A. Johnston, Ian Lings, and Amanda Beatson
The role of customer readiness and participation in non-technology-based service delivery
Atieh Poushneh and Arturo Z. Vasquez-Parraga
An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags
Hiroko Oe, Pornchnit Sunpakit, Yasuyuki Yamaoka, and Yan Liang
Home-state attachment and its effects
Mrugank Thakor, Susan Reid, and Rui Chen
Parents’ and children’s violent gameplay: role of co-playing
Doug Walker, E. Deanne Brocato, Les Carlson, and Russell N. Laczniak
How mental simulation evokes negative affective misforecasting of hedonic experiences
Gia Nardini and Richard J. Lutz
Water conservation behavior: is what we say what we do?
Janna M. Parker, Doreen Sams, Amit Poddar, and Kalina Manoylov
Exploring consumer collecting behavior: a conceptual model and research agenda
Brian Ijams Spaid