TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 35(4)
Extracting brand information from social networks: Integrating image, text, and social tagging data
Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau
Evaluating marketplace synergies of ingredient brand alliances
Anthony Koschmann, Douglas Bowman
On the monetary impact of fashion design piracy
Gil Appel, Barak Libai, Eitan Muller
Investor sentiment and advertising expenditure
G. Mujtaba Mian, Piyush Sharma, Ferdinand A. Gul
Providing health checks as incentives to retain blood donors — Evidence from two field experiments
Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar
Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand
Dinakar Jayarajan, S. Siddarth, Jorge Silva-Risso
Targeting online display ads: Choosing their frequency and spacing
Steffen Försch, Evert de Haan
When consumers become project backers: The psychological consequences of participation in crowdfunding
Sally Bitterl, Martin Schreier