TOC: Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 30(5)
A bi-level programming for transportation services procurement based on combinatorial auction with fuzzy random parameters
Fang Yan, Yanfang Ma, and Cuiying Feng
An examination of product development approaches within demand driven chains
Elmira Naghi Ganji, Satya Shah, and Alec Coutroubis
Revealing the impact of operational logistics service quality on omni-channel capability
Isik Özge Yumurtaci Hüseyinoglu, Metehan Feridun Sorkun, and Gülmüs Börühan
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Mehmet Gökerik, Ahmet Gürbüz, Ismail Erkan, Emmanuel Mogaji, and Serap Sap
Materialism and compulsive buying behaviour
Debasis Pradhan, D. Israel, and Amit Kumar Jena
The effects of country-of-origin fit on cross-border brand alliances
Jin Kyun Lee, Byung-Kwan Lee, and Wei-Na Lee
The role of perceived benefits and personality traits on mobile instant messaging users’ responses
Chandrasekaran Padmavathy, Seonjeong (Ally) Lee, Murugan Pattusamy, Mukesh Kumar Dey, and Murali Swapana
Communication relational outcomes in the insurance industry
Anabela Maria Bello de Figueiredo Marcos and Arnaldo Fernandes de Matos Coelho
Do fellow-feelings and organisational harmony matter for logistic firms?
Jashim Khan, Gary Rivers, Sonjaya S. Gaur, Ali Quazi, Na Zuo, and Sunil D. Bhatia
Cross-cultural evaluation of consumer’s dynamic multisensory and emotional experience
Lekai Zhang, Jianfeng Wu, Kejun Zhang, Kevin Wolterink, and Baixi Xing
Role of logistics strategy, coordination and customer service commitment on Chinese manufacturing firm competitiveness
John E. Spillan, Alma Mintu-Wimsatt, and Ali Kara
The factors of consumer confidence recovery after scandals in food supply chain safety
Shuhui Wang and Paul Alexander