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TOC: Asia Pac J Mar Logistics

Introduction

Asia Pacific Journal of Marketing and Logistics, 30(5)

A bi-level programming for transportation services procurement based on combinatorial auction with fuzzy random parameters
Fang Yan, Yanfang Ma, and Cuiying Feng

An examination of product development approaches within demand driven chains
Elmira Naghi Ganji, Satya Shah, and Alec Coutroubis

Revealing the impact of operational logistics service quality on omni-channel capability
Isik Özge Yumurtaci Hüseyinoglu, Metehan Feridun Sorkun, and Gülmüs Börühan

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Mehmet Gökerik, Ahmet Gürbüz, Ismail Erkan, Emmanuel Mogaji, and Serap Sap

Materialism and compulsive buying behaviour
Debasis Pradhan, D. Israel, and Amit Kumar Jena

The effects of country-of-origin fit on cross-border brand alliances
Jin Kyun Lee, Byung-Kwan Lee, and Wei-Na Lee

The role of perceived benefits and personality traits on mobile instant messaging users’ responses
Chandrasekaran Padmavathy, Seonjeong (Ally) Lee, Murugan Pattusamy, Mukesh Kumar Dey, and Murali Swapana

Communication relational outcomes in the insurance industry
Anabela Maria Bello de Figueiredo Marcos and Arnaldo Fernandes de Matos Coelho

Do fellow-feelings and organisational harmony matter for logistic firms?
Jashim Khan, Gary Rivers, Sonjaya S. Gaur, Ali Quazi, Na Zuo, and Sunil D. Bhatia

Cross-cultural evaluation of consumer’s dynamic multisensory and emotional experience
Lekai Zhang, Jianfeng Wu, Kejun Zhang, Kevin Wolterink, and Baixi Xing

Role of logistics strategy, coordination and customer service commitment on Chinese manufacturing firm competitiveness
John E. Spillan, Alma Mintu-Wimsatt, and Ali Kara

The factors of consumer confidence recovery after scandals in food supply chain safety
Shuhui Wang and Paul Alexander