Romaine Lettuce and Strawberries… Oh Dear!
Introduction
Dan Laufer offers a podcast for marketing classes on recent product harm crises
With the Romaine Lettuce Crisis in the USA, and the Strawberry Crisis in Australia generating headlines around the world, the issue of country of origin (“COO”) labelling during a crisis becomes an important part of a crisis response strategy.
In my commentary for Radio New Zealand I discuss this important issue in the context of the strawberry crisis in Australia and New Zealand
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My commentary on the strawberry crisis may be useful when discussing the COO effect or Product Harm Crises in marketing courses.
I hope you find the information useful for your courses!
Best regards,
Dan
Daniel Laufer, PhD, MBA
Associate Professor of Marketing
Victoria Business School
Wellington, New Zealand