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Editorial
Cleopatra Veloutsou and Francisco Guzman

Brand line extensions: creating new loyalties or internal variety-seeking?
Anthony Koschmann and Jagdish Sheth

Inferred social approval and brand tribalism: a tale of two communities
Vishag Badrinarayanan and Jeremy J. Sierra

Language, brand and speech acts on Twitter
Jennifer D. Chandler, Rommel Salvador, and Yuna Kim

Impression management for corporate brands over mobile media
Dara G. Schniederjans, Stephen A. Atlas, and Christopher M. Starkey

Brand vulgarity
Merlyn A. Griffiths

Cue-less consumers in factory outlet stores: reference price effects on consumer evaluations when semantic phrases are missing
Jay P. Carlson and Larry D. Compeau

A real product scandal’s impact on a high-equity brand: a new approach to assessing scandal impact
Verena Sabine Thaler, Uta Herbst, and Michael A. Merz

The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention
Mingzhou Yu, Fang Liu, Julie Lee, and Geoff Soutar

Linking employer branding and internal branding: establishing perceived employer brand image as an antecedent of favourable employee brand attitudes and behaviours
Daniel Hoppe

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