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TOC: Euro J Mar

Introduction

European Journal of Marketing, 52(11)

Guest editorial
Debbie Isobel Keeling, Michael Rigby, Ko de Ruyter, Liliana L. Bove, and Philip J. Stern

“I just don’t feel like myself anymore”: putting the patient’s voice into integrated care
Shelagh Ferguson

“I just don’t feel like myself anymore”: putting the patient’s voice into integrated care
Aine Carroll

Collaborative authenticity
Davide Christian Orazi and Fiona Joy Newton

PRACTITIONER COMMENTARY
Sonja Müller

Incorporating digital self-services into integrated mental health care: a physician’s perspective
Heini Sisko Maarit Taiminen, Saila Saraniemi, and Joy Parkinson

PRACTITIONER COMMENTARY
Rachel Davies

A paradoxical dynamic in a service labyrinth: insights from HIV care
Angela Gracia B. Cruz, Elizabeth Snuggs, and Yelena Tsarenko

Practitioner commentary on: a paradoxical dynamic in a service labyrinth: insights from HIV care
Marilène Dols