TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 12(4)
Home sweet virtual home
Debika Sihi
Consumer acceptance of smart speakers: a mixed methods approach
Pascal Kowalczuk
Digital banking, customer experience and financial performance
Cajetan Ikechukwu Mbama, Patrick Ezepue, Lyuba Alboul, and Martin Beer
Identification of barriers to co-create on-line: the perspectives of customers and companies
Maryna Chepurna and Josep Rialp Criado
Virtual reality: a new channel in sport consumption
Ania Izabela Rynarzewska
Measuring the content characteristics of videos featuring augmented reality advertising campaigns
Yang Feng and Quan Xie
Making omnichannel an augmented reality: the current and future state of the art
Tim Hilken, Jonas Heller, Mathew Chylinski, Debbie Isobel Keeling, Dominik Mahr, and Ko de Ruyter