TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 12(4)
Managing value co-creation in pharmacy
Francesco Caputo, Armando Masucci, and Luigi Napoli
From good to great: nonlinear improvement of healthcare service
Sandra Liu, Jie Chen, Zhaonan Sun, and Michael Yu Zhu
Assessing adherence and patient satisfaction with medication
Md. Moddassir Alam, Pallab Sikdar, Amresh Kumar, and Arun Mittal
Relationships between supply performance of pharmacies in Chile and their quality of customer service
Fernando Rojas, Giulani Coluccio, and Juan Vega
Exploring the customer orientation of Spanish pharmacy websites
Carmen Domínguez-Falcón, Domingo Verano-Tacoronte, and Marta Suárez-Fuentes
Using behavioural science to explore patient perceptions
Andria Hanbury and Hannah Wood
Customization in medical tourism in the Philippines
Michelle Rydback and Akmal S. Hyder