TOC: Young Consumer
Introduction
Young Consumers, 19(4)
Pint-size powerhouses: a qualitative study of children’s role in family decision-making
Monica Chaudhary
Do the millennials in the USA care about the fast food industry’s involvement in corporate social responsibility?
Ahasan Harun, Gayle Prybutok, and Victor Prybutok
Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism
Harsandaldeep Kaur and Sahiba Anand
Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?
Steffi De Jans, Liselot Hudders, and Veroline Cauberghe
Empirical measurement of the financial socialisation of children by parents
Stephen Agnew
South African children’s influence tactics: what works and when?
Debbie Ellis and Mishaal Maikoo
The perceived cosmopolitan consumption of globally mobile, young consumers from China
Wei-Fen Chen