TOC: Mar Sci
Introduction
Marketing Science, 37(5)
Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition
–John H. Roberts [] []
Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
–Judith A. Chevalier, Yaniv Dover, and Dina Mayzlin [] []
Online MAP Enforcement: Evidence from a Quasi-Experiment
–Ayelet Israeli [] []
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
–Pedro M. Gardete and Yakov Bart [] []
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway
–Federico Rossi and Pradeep K. Chintagunta [] []
Beyond the Last Touch: Attribution in Online Advertising
–Ron Berman [] []
Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management
–Miguel Godinho de Matos, Pedro Ferreira, and Rodrigo Belo [] []
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition
–Yang Li, Brett R. Gordon, and Oded Netzer [] []
Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales
–Elham Yazdani, Shyam Gopinath, and Steve Carson [] []