TOC: J Services Mar
Introduction
Journal of Services Marketing, 32(6)
Communicating value to enhance service visualization
Vai Shiem Leong, Sally Hibbert, and Christine Ennew
Netnography as a tool for understanding customers: implications for service research and practice
Kristina Heinonen and Gustav Medberg
Enhancing customers’ continued mobile app use in the service industry
Seonjeong (Ally) Lee
No one rides for free! Three styles of collaborative consumption
Hugo Guyader
Exploring the application of co-design to transformative service research
Erin Hurley, Jakob Trischler, and Timo Dietrich
The effects of interpersonal attraction on service justice
Kwon-Soo Kim
Consumption or prosumption? A question of resources
Duane M. Nagel, J. Joseph Cronin Jr, and Richard L. Utecht
Timing and compensation strategies in service recovery
Xiaofei Tang, En-Chung Chang, Xing Huang, and Meng Zhang
Dining alone? Solo consumers’ self-esteem and incidental similarity
Joongwon Shin, Yoohee Hwang, and Anna S. Mattila
Orchestrating service brand touchpoints and the effects on relational outcomes
Abdullah J. Sultan