TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 28(2)
Undergraduate choice of major and major satisfaction: an expanded role for personality measures
–Andrew Pritchard, Julie Fudge, Elizabeth Crisp Crawford & Jeremy Jackson [] []
Marketing your university on social media: a content analysis of Facebook post types and formats
–Adam Peruta & Alison B. Shields [] []
Personalizing twitter communication: an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education
–Jenna Marie Condie, Ivett Ayodele, Sabirah Chowdhury, Shelley Powe & Anna Mary Cooper [] []
Co-creation in higher education: towards a conceptual model
–Mollie Dollinger, Jason Lodge & Hamish Coates [] []
Media relations and universities: an assessment of digital newsrooms
–Nicole M. Lee & Patrick F. Merle [] []
A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice
–Melissa James-MacEachern [] []
Student-perceived organizational support and perceived employability in the marketing of higher education
–Irene Trullas, Pep Simo, Oriol R. Fusalba, Angels Fito & Jose M. Sallan [] []
High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows
–Udo Rainer Gottlieb & Amanda Beatson [] []