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Creating and interpreting brand authenticity: The case of a young brand
Amélie Guèvremont

Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses
Fu Guo, Guoquan Ye, Vincent G. Duffy, Mingming Li, Yi Ding

It takes time to tango: The relative importance of values versus traits in consumer brand relationships
Ronald J.J. Voorn, Gerrita van der Veen, Thomas J.L. van Rompay, Ad T.H. Pruyn

Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense
Jihoon (Jay) Kim, Jooyoung Kim

Clothing style confidence: The development and validation of a multidimensional scale to explore product longevity
Cosette M. Joyner Armstrong, Jiyun Kang, Chunmin Lang

Consumers’ Bayesian learning under Knightian uncertainty: An eye-tracking analysis
Hongjuan Song, Yushi Jiang

 

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