TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 25(4)
An Investigation on Incentive Strategies in Community Building in Business-to-Business Electronic Markets
–Xiaoling Li, Xinjian Li & Rui Wang [] []
Service Business Markets: Relationship Development in the Maritime Industry
–Ekaterina Besson [] []
Two-step Influence Tactics: Exploring How Coercive Power is Exercised in Channel Triads
–Wen-Shinn Low [] []
Investigating the Moderating Effects of Perceived Technological Change on Sales Force Acceptance
–Michael Obal & Todd Morgan [] []
Research Note
Business-to-Business communication in a dynamic environment: A systematic adductive analysis referring to ramp-up management
–Claudia Gesell, Andreas H. Glas & Michael Essig [] []
Emerging Economies of Southeast Asia: Achieving and increasing radical innovations through collaborating with buyers and suppliers by fostering trust: the Case of Viet Nam
–Nguyen Thi Mai Anh, Lei Hui & Vu Dinh Khoa [] []