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Call for Chapters

ROUTLEDGE HANDBOOK OF TOURISM EXPERIENCE MANAGEMENT AND MARKETING (RHTEMM)

Current tourism literature places increasing emphasis on quality tourism experiences and appreciates experience as the spirit of hospitality and tourism. As Pine and Gilmore (1999) have convincingly argued, the world’s economy has changed drastically in recent years, transforming from service-based to experience-based. It will continue to change as our needs and our societies evolve toward an emphasis on the consumption of experiences rather than products. Tourism businesses pay more attention to the co-creation and management of quality experiences for tourists by placing tourism experience at the core of their products and services. Out of all the experiences with which customers interact, it is obvious that some of them have a more central role in their decision making, while others are more peripheral. In order to develop future behavioral intentions to revisit a destination, tourism businesses seeks to create conditions that facilitate the realization of positive memorable tourism experiences.

The present Handbook is conceptualized to provide fundamental understanding, process, design management, marketing implications and recommendations for tourism business operators, customers and destinations to enable them to successfully create, manage, and market tourism experiences. The Handbook will also offer theoretical and practical evidences to address the challenges and seize the opportunities in the arena of tourism experiences. Therefore, the proposed Handbook aims to provide the updated comprehensive volume to give conceptual, theoretical and applied advancements in relation to tourism experiences.

Examples of possible broad themes to be covered in the chapters are following.

1.            Tourism Experience: Theories, Structure and Frameworks

2.            Tourism Experience Design and Management

3.            Experiential Marketing for Tourism

4.            Technology Mediated Tourism Experiences

5.            Emerging facets for co – creating Tourism Experiences

For further detail about potential handbook chapters please contact to the editor (saurabh5sk@yahoo.com)

Procedures and timeline:

Chapter Proposals: A 300 – 400 word summary of a proposed chapter should be e-mailed to the editor by November 30, 2018. Summaries should describe the scope of the chapter, relevant theoretical, managerial, and/or social perspectives, and the discipline or disciplines whose work the chapter will draw upon. The goals of the chapter should be clear in the proposal. Proposals should represent new, unpublished work.

Chapter Proposal Feedback and Invitations to submit: December 15, 2018

Chapter Drafts Due: April 30, 2019. Chapters should be 4,000-6,000 words.

Publication: 2020

Editor (Contact me for further information)

Saurabh Kumar Dixit, saurabh5sk@yahoo.com

Associate Professor,  Department of Tourism & Hotel Management, North – Eastern Hill University, Shillong – 793022 (India);