TOC: Res Applications Mar
Introduction
Recherche et Applications en Marketing, 33(4)
Product design and hierarchized persuasion process: An application to three household electrical products
–Imène Belboula, Claire-Lise Ackermann, and Jean-Pierre Mathieu [] []
For a renewal of the situation concept: The situation of home online shopping
–Aurélia Michaud-Trévinal and Thomas Stenger [] []
How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction
–Lionel Nicod and Sylvie Llosa [] []
Contribution of terroir store brands to retailers’ legitimacy and CSR and price images
–Jérôme Lacœuilhe, Didier Louis, and Cindy Lombart [] []
The time of consumers: A review of researches and perspectives
–Jeanne Lallement and Andrea Gourmelen [] []