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TOC: Quant Mar Econ

Introduction

Quantitative Marketing and Economics, 16(4)

You get what you give: theory and evidence of reciprocity in the sharing economy
Davide Proserpio, Wendy Xu & Georgios Zervas

Sequential sampling enhanced composite likelihood approach to estimation of social intercorrelations in large-scale networks
Yan Chen, Youran Qi, Qing Liu & Peter Chien

Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?
Zheyin (Jane) Gu & Yunchuan Liu