TOC: J Res Mar Entrepreneurship
Introduction
Journal of Research in Marketing and Entrepreneurship, 20(2)
SMEs’ marketing performance: the mediating role of market entry capability
Nuryakin and Elia Ardyan
Continually harvesting the crowds
Marc R.H. Roedenbeck and Manfred Lieb
Critical success factors of small and medium-sized enterprises in Palestine
Sam Alfoqahaa
Measuring willingness-to-pay for mobile phone features: a multi-region study
Jong Seok Kim
Legitimated consumption: a socially embedded challenge for entrepreneurs’ value creation
Laura Niemi and Jenni Kantola
Bridging past and present entrepreneurial marketing research
Fabian Most, Francisco J. Conejo, and Lawrence F. Cunningham
Understanding backers’ interactions with crowdfunding campaigns
Mujtaba Ahsan, Erlinde F.I. Cornelis, and Andrew Baker
Online social media usage behavior of entrepreneurs in an emerging market
Mehmet Turan and Ali Kara
Entrepreneurial orientation and market orientation
Héctor Montiel-Campos
Paying attention to the customer: consumer forces in small town entrepreneurial ecosystems
Philip T. Roundy