TOC: J Macromar
Introduction
Journal of Macromarketing, 38(4)
Editorial
In this Issue
–Mark Peterson []
Marketing Systems’ Contributions to Society
Growth, Excess and Opportunities: Marketing Systems’ Contributions to Society
–Ben Wooliscroft and Alexandra Ganglmair-Wooliscroft [] []
Stock Market Reactions to Auto Manufacturers’ Environmental Failures
–Lincoln C. Wood, Jason X. Wang, Linh N. K. Duong, Torsten Reiners, and Rikki Smith [] []
Biases in Charitable Giving to International Humanitarian Aid: The Role of Psychic Distance
–Robert Mittelman and Douglas Dow [] []
Path Dependency in Marketing Systems: Where History Matters and the Future Casts a Shadow
–Roger Layton and Sarah Duffy [] []
Marketing Systems and Market Failure: A Macromarketing Appraisal
–William Redmond [] []
“Migrants Are Splendid Types”: The “Beautiful Balts” Megamarketing Campaign to Boost the Reception of Displaced Persons in Australia after World War II
–Jayne Krisjanous and Djavlonbek Kadirov [] []
Article
Marketing to Liminal Consumers: Migrant Workers as an Emerging Segment in Transitional Economies
–Rongwei Chu, Jie G. Fowler, James W. Gentry, and Xin Zhao [] []