TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 26(8)
Atmospheric excitement, customers’ moods and gender: A study of young shoppers
–L. Lucia-Palacios, R. Pérez-López & Y. Polo-Redondo [] []
It takes two to tango: mobilizing strategic, ordinary, and weak resources at the base of the pyramid
–Vegar Lein Ausrød [] []
Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications
–Philippe Massiera, Audrey Gilmore & Mohamed Sellami [] []
Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment
–Mujahid Mohiuddin Babu [] []
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
–Kamel Ben Youssef, Thomas Leicht, Michela Pellicelli & Philip J. Kitchen [] []
RETRACTED ARTICLE: Brand love: fiction or reality?
–Abdul Haseeb Chaudhary [] []