TOC: Intl Mar Rev
Introduction
International Marketing Review, 35(6)
International new ventures market expansion through collaborative entry modes
Pushyarag N. Puthusserry, Zaheer Khan, and Peter Rodgers
Perceived financial well-being and its effect on domestic product purchases
Daniel Peter Hampson, Shuang (Sara) Ma, and Yonggui Wang
Orientations and capabilities of born global firms from emerging markets
Mohammad Falahat, Gary Knight, and Ilan Alon
Entry market choices and post-entry growth patterns among born globals in consumer goods sectors
Byoungho Jin, Jae-Eun Chung, Heesoon Yang, and So Won Jeong
Deal proneness and national culture: evidence from the USA, Thailand and Kenya
Dheeraj Sharma and Satyendra Singh
Aspiration, foreignness liability and market potential
Lee Li, Gongming Qian, Zhengming Qian, and Irene R.R. Lu
The impact of branding strategies on horizontal and downward line extension of luxury brands
Jean Boisvert and Nicholas J. Ashill