TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 12(3)
Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement
Andrew J. Dahl, Anthony M. D’Alessandro, James W. Peltier, and Eric L. Swan
Narrative persuasion in social media: an empirical study of luxury brand advertising
Ran Huang, Sejin Ha, and Sun-Hwa Kim
Mavenism and e-maven propensity: antecedents, mediators and transferability
William Darley and Jeen-Su Lim
Influence of consumers’ perceived risk on consumers’ online purchase intention
Shaizatulaqma Kamalul Ariffin, Thenmoli Mohan, and Yen-Nee Goh
Mobile banking and AI-enabled mobile banking
Elizabeth Manser Payne, James W. Peltier, and Victor A. Barger
On the contrasting strategic impact of online customer reviews for niche and mainstream organizations
Jake David Hoskins and Benton A. Brown
Why did I buy this?
Stephanie Jacobsen