TOC: Psych Mar
Introduction
Psychology & Marketing, 35(10)
Viral video ads: Emotional triggers and social media virality
Angeliki Nikolinakou, Karen Whitehill King
The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing
Janina Haase, Klaus-Peter Wiedmann
The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit
Jean Boisvert, Nicholas J. Ashill
Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption
Naz Onel, Avinandan Mukherjee, Nicole Bieak Kreidler, Estela M. Díaz, Pia Furchheim, Shipra Gupta, Jessica Keech, Mitchel R. Murdock, Qin Wang
How well will this brand work? The ironic impact of advertising disclosure of body-image retouching on brand attitudes
Rania W. Semaan, Bruno Kocher, Stephen Gould
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Liudmila Tarabashkina, Pascale Quester, Olga Tarabashkina