TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 26(7)
Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms
–Stephen Wilkins, Muhammad Mohsin Butt & Troy Heffernan [] []
Small and medium size firm’s marketing competitive advantage and environmental initiatives in the Middle East
–Clare D’Souza & Mehdi Taghian [] []
Young consumers’ green purchase behaviour in an emerging market
–The Ninh Nguyen, Antonio Lobo & Bach Khoa Nguyen [] []
International market entry mode – a systematic literature review
–Michael Schellenberg, Michael John Harker & Aliakbar Jafari [] []
Impact of actual service provider failure on the satisfaction with aggregator
–Swagato Chatterjee [] []