TOC: J Mar Man
Introduction
Journal of Marketing Management, 34(9/10)
Boundary conditions of the effect of customer coproduction: the case of service failure
–Mohammadali Zolfagharian, Reto Felix & Jakob Braun [] []
Implementing social media marketing strategically: an empirical assessment
–Wondwesen Tafesse & Anders Wien [] []
Am I intruding? Developing a conceptualisation of advertising intrusiveness
–Aimee S. Riedel, Clinton S. Weeks & Amanda T. Beatson [] []
Network ties and interaction rituals: an examination of social drinking
–Ann Veeck, Karen Lancendorfer & JoAnn L. Atkin [] []
‘So, what is it? And do i like it?’ New product categorisation and the formation of consumer implicit attitude
–Claire-Lise Ackermann, Thorsten Teichert & Yann Truong [] []
Children’s media socialisation: parental concerns and mediation in Iran
–Melika Kordrostami, Akshaya Vijayalakshmi & Russell N. Laczniak [] []
Critical historical research method and marketing scholarship
–Tony Yan & Michael R. Hyman [] []
A prototyping analysis of relationship marketing constructs: what constructs to use when
–Tim Jones, Chatura Ranaweera, Jeff Murray & Harvir Bansal [] []