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Editorial

Advancing marketing strategy research
Robert W. Palmatier

Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
Annette Ptok, Rupinder P. Jindal & Werner J. Reinartz

Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
Annette Ptok, Rupinder P. Jindal & Werner J. Reinartz

Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance
Shibin Sheng, Kevin Zheng Zhou, Julie Juan Li & Zhaoyang Guo

The emotional review–reward effect: how do reviews increase impulsivity?
Scott Motyka, Dhruv Grewal, Elizabeth Aguirre, Dominik Mahr, Ko de Ruyter & Martin Wetzels

How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses
Yany Grégoire, Fateme Ghadami, Sandra Laporte, Sylvain Sénécal & Denis Larocque

How the frequency and amount of corporate donations affect consumer perception and behavioral responses
Liyin Jin & Yanqun He

Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending
Xiaoling Zhang, Shibo Li & Raymond R. Burke

Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership
Vijay Viswanathan, Sebastian Tillmanns, Manfred Krafft & Daniel Asselmann

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
Ina Garnefeld, Eva Böhm, Lena Klimke & Andrea Oestreich

Flexible cutoff values for fit indices in the evaluation of structural equation models
Thomas Niemand & Robert Mai

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