TOC: Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 19(4)
Twitter and Olympics
Bo Li, Olan K.M. Scott, and Stephen W. Dittmore
Female users of unisex fitness centres and of fitness centres exclusive for women: satisfaction
Mónica Haro-González, Raquel Pérez-Ordás, Alberto Grao-Cruces, Román Nuviala, and Alberto Nuviala
Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics
Sunil Hazari
Influence of multiple endorser-product patterns on purchase intention
Huai-Liang Liang and Ping-I Lin
Gradual vs entire sponsorship termination
Christopher Dick
Sports brand positioning
J. Lucy Lee, Yukyoum Kim, and June Won