TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 39(3)
Gender Differences in Online Customer Satisfaction: The Asymmetric and Nonlinear Effect
–Tomáš Kincl & Pavel Štrach [] []
Relationship Intention and Length of Customer–Firm Associations in Two Emerging Markets
–Pierre Mostert, Derik Steyn & Reynaldo Bautista Jr [] []
How Does Financial Literacy Impact Attitude Toward Student Loan Providers?
–R. Zachary Finney & Treena Gillespie Finney [] []
Applying Transactional NPS for Customer Journey Insight: Case Experiences and Lessons Learned
–Asbjørn Følstad & Knut Kvale [] []
Receiving, Recording, and Responding to Customer Complaints: The Effects of Formalizing Customer Complaint Handling Policies in Retail Firms
–Nader H. Shooshtari, Simona Stan & Shawn F. Clouse [] []
Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India
–Utkarsh [] []