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TOC: J Service Res

Introduction

Journal of Service Research, 21(4)

Deck the Halls With Boughs of Holly to Soften Evaluations of Service Failure
Joshua D. Newton, Jimmy Wong, and Riza Casidy [] []

All That Glitters Is Not Gold: The Penalty Effect of Conspicuous Consumption in Services and How It Changes With Customers and Contexts
Martin Mende, Maura L. Scott, and Lisa E. Bolton [] []

Access-Based Services for the Base of the Pyramid
Tobias Schaefers, Roger Moser, and Gopalakrishnan Narayanamurthy [] []

Too Good to Be True? Boundary Conditions to the Use of Downward Social Comparisons in Service Recovery
Paolo Antonetti, Benedetta Crisafulli, and Stan Maklan [] []

Experiential Purchase Quality: Exploring the Dimensions and Outcomes of Highly Memorable Experiential Purchases
Mark J. Pelletier and Joel E. Collier [] []

The Differential Effects of Online Peer Review and Expert Review on Service Evaluations: The Roles of Confidence and Information Convergence
Hean Tat Keh and Jin Sun [] []