ÂÜÀòÉç¹ÙÍø

Gifts, Romance, and Consumer Culture (2018)
Routledge Interpretive Marketing Research Series

Introduction
–Yuko Minowa and Russell W. Belk

Are We a Perfect Match? Roles for Market Mediators in Defining Perfect Gifts
–Tonya Williams Bradford

Romantic Gift-Giving of Mature Consumers: A Storgic Love Paradigm
–Yuko Minowa and Russell W. Belk

If You Love Me, Surprise Me
–Aditya Gupta and James W. Gentry

Characteristics and Meanings of Good and Bad Romantic Gifts Across Cultures: A Recipient’s Perspective
–Sydney Chinchanachokchai and Theeranuch Pusaksrikit

Practicing Masculinity and Reciprocation in Gendered Gift-Giving Rituals: White Day in Japan, 1980–2009
–Yuko Minowa, Russell W. Belk and Takeshi Matsui

Romantic Gifts as an Expression of Masculinity Amongst Young Men with Disabilities in Zimbabwe
–Tafadzwa Rugoho

Gift-Giving Within Adult Daughter-Mother Dyads
–Chihling Liu, Xin Zhao and Margaret K. Hogg

Crunch My Heart! It Falls for You: Carnal-Singularity and Chocolate Gift-Giving Across Language Contexts
–Marjaana Mäkelä, Shona Bettany and Lorna Stevens

The Romantic Potential of Money: When Credit Becomes a Gift
–Domen Bajde and Pilar Rojas Gaviria

From Strangers to Family: How Material and Nonmaterial Gift-Giving Strategies Create Agapic Relationships Over Time
–Lydia Ottlewski

Romantic Self-Gifts to the “Hidden True Self” Self-Gifting and Multiple Selves
–Saori Kanno and Satoko Suzuki

For You and for Me: Creative Experiences as Gifts
–Koronaki Eirini, Antigone G. Kyrousi and Athina Y. Zotou

Reflections on Romantic Gift Exchange: An Intersectional Conversation
–Cele C. Otnes and Robert Alfonso Arias

Four Gift Poems
–John F. Sherry

---