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<2018 KSMS International Conference>

1. Theme: Searching for the New Roles of Marketing in Challenging Business World

2. Conference Date: Nov. 10-11, 2018

3. Extended Submission Deadline: October 10, 2018

4. Venue: Sogang University, Seoul, Republic of Korea

5. Host: Sogang Business School, Sogang University

6. Conference Chair: Jaihak Chung (Sogang University)

7. Organizers:
– Korean Scholars of Marketing Science
– Global Alliance of Marketing & Management Associations

8. Partners:
– Australian & New Zealand Marketing Academy
– Keio University
– New Zealand Asia Institute of the University of Auckland
– National Research Foundation of Korea
– Korea Economy & Management Development Institute

9. Publication Opportunities:

1) Special Issue of Journal of Consumer Affairs (SSCI) on ‘Consumer Wellbeing in Transforming Asia’
– ‘Consumer Wellbeing in Transforming Asia’ Track
2) Special Issue of Asia Pacific Journal of Marketing and Logistic (SSCI) on “Research Methodologies in Management and Marketing”
– ‘New Roles of Research Methods in Management and Marketing’ Track
3) For the authors who target ‘Special Issue of Industrial Marketing Management (SSCI) on Innovative Digital Marketing Management in B2B Markets’
– 2018 B2B Innovative Digital Marketing Symposium

Call for Papers

Special Issue of Journal of Consumer Affairs on

“Consumer Well-being in Asia”

Submission Deadline of Extended Abstract: Oct. 10th, 2018

The Journal of Consumer Affairs (JCA) (SSCI) will publish a special issue on “Consumer Well-being in Asia” with selected papers presented in the track named “Consumer Well-being in Asia” in 2018 KSMS International Conference ().

Consumer well-being refers to safety, fairness, satisfaction, sustainability, emotional positivity, and healthfulness which may be sought through consumer products and services obtained from marketplaces. Consumer well-being can be measured in various dimensions such as economic, financial, physical, psychological, social, and culture. This special issue will focus on consumer issues in fast changing Asia as many important consumer issues in Asia are under-studied in comparison to literature from the West. With Asia having a large, 60% of the world population and Asian countries highly diverse in terms of economic developments, social systems, and cultural traditions, many important issues related to consumer spending, health, and finance need be investigated and studied. Such research will enrich the global literature of consumer affairs and inform public policies to advance consumer interests.

JCA, a journal of the American Council on Consumer Interests (ACCI), and consistent with ACCI’s origins in the consumer movement, research published in the journal focuses on protecting consumers’ interests and is addressed from the consumers’ point of view.

Researchers in all relevant fields are encouraged to submit their work.

Suggested topics within the Asian landscape for the special issue include, but are not limited to, the following:

• Global issues and sustainable consumer well-being

• Sustainable and innovative consumer well-being management

• Corporate social responsibility, legal issues, and consumer well-being

• Consumer well-being and consumer value

• Sustainable consumer well-being value chains

• Digital consumer well-being for sustainability

• Sustainable fashion, food, design and consumer policy

• Ethical issues and safety issues

• Health promotion communications

• Traditional and culture-specific approaches to health

• Nutrition, food and well-being

• Consumer financial capability and well-being

• Consumer financial education and well-being

• Consumer financial protection and well-being

• Consumer borrowing and well-being

• Consumer saving and well-being

• Consumer risk management and well-being

• Fintech and consumer well-being

• Changing lifestyles and spending, health, and/or financial behaviors

• Cross-cultural comparisons of spending, health, and/or financial issues

• Behavioral change in consumer spending, health, and/or finance

• Demographic sub-groups (e.g. elderly populations) and well-being

Authors should submit their extended abstracts to the track chair of the track called “Consumer Well-being in Asia” of 2018 KSMS International Conference (Sogang University, Seoul, Republic of Korea, Nov. 10-11, 2018) and express their intentions to publish their papers in a special issue of JCA on Consumer Well-being in Asia.

2018 KSMS International Conference:

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For More Information for Journal of Consumer Affairs:

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Full Papers Submission Deadline: October 31, 2019

Submission to the Track Chair of “Consumer Well-being in Asia”:

Prof. Eunju Ko
A Guest Editor of Special Issue of JCA on “Consumer Well-being in Asia”
College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea,
ejko@yonsei.ac.kr
Tel: +82-2-2123-3109, Fax: +82-2-312-8554.

Call for Papers

Special Issue of Asia Pacific Journal of Marketing and Logistic (APJML) on “Research Methodologies in Management and Marketing”

Extended Submission Deadline of Extended Abstract: Oct. 10, 2018

The Asia Pacific Journal of Marketing and Logistic(APJML) (SSCI) will publish a special issue on “Research Methodologies in Management and Marketing”with selected papers presented in the track named “New Roles of Research Methods in Management and Marketing”in 2018 KSMS International Conference().

Methodology is one of the most important parts in the academic research. Especially in social science areas, pursuing to the different methodologies is a good way to develop academic research, and explore the theory from diverse perspectives. This special issue aims to share the research and experiences in different methodologies in management and marketing fields.

Potential research topics in Research Methodologies in Management and Marketing may include (but are not limited):

– New Methodology in Management and Marketing

– Methodologies in Quantitative and Qualitative Research

– Case Study

– Methodologies in Consumer Behavior Research

– Big Data Issues

– Fuzzy-Set/Qualitative Comparative Analysis

– Structural Equation Modeling

– Mixed, Comparative and Simulation Methods in Research

– Q methodology

Authors should submit their extended abstracts to the track chair of the track called “Challenges in Research Methods: Management and Marketing” and express their intentions to publish their papers in a special issue of APJML on Research Methodologies in Management and Marketing.

Full Papers Submission Deadline: December 10, 2018.

Guest Editors:

Dr. Yang Sun, Zhejiang Sci-Tech University, 5 Second Avenue, Xiasha Higher Education Zone, Hangzhou, Zhejiang, 310018, China, Email: sunyang8227@hotmail.com, TEL: +86-571-8684-3734.

Dr. Isaac Cheah,Curtin University, Kent Street, Bentley, Perth, Western Australia 6102, Australia, Email: Isaac.Cheah@cbs.curtin.edu.au, Tel: +61-8-9266-2853.

Call for Papers:

2018 B2B Innovative Digital Marketing Symposium

Extended Submission Deadline of Extended Abstract: Oct. 10, 2018

2018 B2B Innovative Digital Marketing Symposium in 2018 KSMS International Conference (Sogang University, Seoul, Republic of Korea, Nov. 10-11, 2018) will be organized to help the authors to improve the quality of their papers for a special issue of Industrial Marketing Management on “Innovative Digital Marketing Management in B2B Markets”.

Authors whose papers are accepted in this symposium can have rich insights to improve the quality of their papers through extensive discussions during 2018 KSMS International Conference.

On that basis, specific topics may include, but are not limited to the following:

• Digital B2B marketing strategy and analytics

• Digital B2B marketing metrics

• Digital B2B brand management

• New areas of communication between industrial customers in digital world

• Digital network innovation strategy in B2B

• Purchasing and ordering in business network

• Search and product evaluation in digital B2B marketing

• Digital B2B network as a conduit for more vicarious experience

• Innovative solution of digital B2B marketing

• Privacy, public policy and legal issues in digital B2B marketing

• Social innovation in digital B2B marketing management

• B2B content marketing

• Digital B2B Marketing impact of user-generated content

• Business customer’s response to and effectiveness of advertising strategies in digital B2B marketing

• Business customer response to and effectiveness of content strategies in digital B2B marketing

• Business customer relationship in digital world

• Digital media optimization for B2B marketing

• Creative digital media advertising option and effectiveness

• Multi-channel digital B2B media strategy

• Business customers’ engagement with user-generated content

• The use of social media for service delivery in digital business market

• Effects of social media on other media channels in business market

• B2B marketing in the sharing economy

• Attribution modelling and digital budget allocation

• Strategic digital B2B marketing management in SNS

• B2B digital media strategy in SNS

• Social network innovation in digital B2B marketing

• Methods for building out a digital marketing mindset within B2B organizations

• Incorporation of digital marketing methods in tech-based B2B start-ups

Extended Abstract Submission Deadline: Oct. 10, 2018

– Authors should submit their extended abstracts to the 2018 B2B Innovative Digital Marketing Symposiumof the 2018 KSMS International Conferenceto be get their opportunities to improve quality of their papers for the special issue of Industrial Marketing Management on Innovative Digital Marketing Management in B2B Markets.

– Submission Guidelines of the extended abstract to 2018 KSMS International Conference can be found at:

– Extended Abstract Submission to Track Co-chairs of ‘2018 B2B Innovative Digital Marketing Symposium’: Prof. Youngchan Kim,Marketing Area, School of Business, Yonsei University, Seoul, Korea, youngkim@yonsei.ac.kr, Tel: +82-2-2123-5468, Fax: +82-2-2123-8639. Prof. Hakil Moon, Dept. of Marketing, 469 Owen Building, Eastern Michigan University, Ypsilanti, MI 48197, USA, hmoon3@emich.edu, Tel: +1-734-487-3323.

– You can find ‘CFP: Special Issue of Industrial Marketing Management on Innovative Digital Marketing Management in B2B Markets’ in following link:

For More Information

Symposium Co-chairs:

Prof. Youngchan Kim,Marketing Area, School of Business, Yonsei University, Seoul, Korea, youngkim@yonsei.ac.kr, Tel: +82-2-2123-5468, Fax: +82-2-2123-8639.

Prof. Hakil Moon, Dept. of Marketing, College of Business, 469 Owen Building, Eastern Michigan University, Ypsilanti, MI, USA 48197. E-mail: hmoon3@emich.edu; Tel: +1-734-487-3323

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